I work with your team to transform your brand into a core strategic tool and bring it to life.
How?
Defining your brand strategy
I use customer, market and company insights to capture the compelling and enduring ideas at your startup’s core. These are nailed down into your brand’s purpose, positioning, personality and key messages, giving your team a single source of truth to align around.
Creating your brand guidelines
I oversee the development of your visual brand, tone of voice, and define how your brand behaves. These are presented as clear, actionable guidelines and packed with examples to help your team and partners use your brand efficiently and consistently.
Delivering your brand executions
I love working with creatives to bring your brand to life across all applications: from digital (website, email, social media campaigns, PPC landing pages) to print (packaging, leaflets, print adverts) to business essentials (investor decks, sales scripts, new starter packs).
Training your team to use your brand
A potential pitfall of any brand project is that when it’s over, you get a nice looking deck… that no one looks at again. I embed your brand for the long term, holding team training and developing on-boarding tools to get your people loving and living your brand.
Do you need my help?
If any of these scenarios resonate, let’s talk.
Your product is going down well with early customers and you’re ready to grow this thing. But when you sit down to write a pitch or spruce up your site, you get... stuck. How do you distil all that good stuff into a set of succinct, on-point and memorable messages?
If you asked everyone in your team who your customer is and what your brand offers them, you’d get a bunch of different answers. Things are moving so fast that it’s hard to get everyone on the same page - and as you hire more people, the lack of clarity only grows.
Signing off creative mostly comes down to whether your leadership team likes it. If they do, customers will too - right? There isn’t a strong strategic foundation informing design or copywriting choices, or a clear end user in mind. You feel your brand creative could perform better.
Someone designed you a logo early on. Since then, your brand has evolved through a mishmash of visual styles, tones and messaging. You know it’s not as strong, distinctive or consistent as it could be, but spending time on it never feels like a business priority.
You shelled out on a branding project, perhaps from an agency. It was probably pretty expensive. The resulting deck looked great, but somehow never really landed with your team. And as your business has evolved, it’s become less relevant and fallen by the wayside.
Let’s talk.
Looking to unlock your brand’s potential? Wrestling with a specific brand challenge? I’m here to point you in the right direction.