Your startup’s brand has immense power.
I work hand-in-hand with you to unleash it.
Done right, your brand should:
Give you clarity, direction and inspiration to make good business decisions, quickly.
Speak precisely and consistently to your target customer, attracting them and keeping them close.
Help you spend efficiently on projects that nail your objectives and marketing that performs.
Unite and galvanise your team, making it easy to hire and keep the right people.
But most startups miss out.
They treat their brand as an afterthought: build it on assumptions, leave it undefined or indistinct, and never quite get round to prioritising it.
That’s where I come in.
I’m an experienced startup person who has led brand and comms in-house for brilliant businesses, from pre-seed to Series B stage.
Now, I work with teams to develop their brand into their killer strategic advantage.
What past clients & colleagues say:
“Anna is one of the most valuable leaders you could have in a startup team. She combines laser-sharp strategic thinking with hands-on creative, and is incredibly adaptable in fast-changing businesses. She'll evolve who your customer is and what appeals to them as she builds a brand from the ground up and is highly results-driven. She's an excellent collaborator at all levels, helping make decisions across a business that drive growth.”
— Cat Totty, Consultant at Paws.com, Farewill, MyTutor, Moonpig & JustPark
“Anna is a fantastic custodian of all things brand - from identifying and understanding customer needs to carefully crafting strategic plans to leading a team across content creation, visual identity and the full complement of marketing channels. She's a natural leader, passionate, endlessly positive and always a pleasure to work with.”
— Neil Hutchinson, Founder of NEON Adventures & CEO at Front Of The Pack
“Anna worked with us at Deliveroo at a foundational stage for developing a brand story across our audience groups. She was instrumental in kickstarting our insights work into Riders, and she did so with limited resources and support. Not only was her work of an excellent quality, but was delivered quickly (quite the achievement in the fast-moving, rapid growth phase she joined us in). Anna was a joy to work with, and readily integrated herself into our team and others across the business.”
— Donata Lees, Communications Director at Deliveroo
“Anna and I were in the leadership team of Paws.com for two years together. Working with Anna was the breakthrough I needed to actually understand the power of a strong brand. I came from a die-hard background of technology and digital companies, and had never seen the process, care and passion that Anna put into building a brand. More than anything else, in my role as Commercial Director I could see the tangible revenue impact of Anna's brand-first approach.”
- Julia Stent, Commercial Director at Paws.com and COO at MoneySavingPro
“Anna has great people skills, exceptional organisational abilities and a passion for building a brand from the ground up. She was instrumental in taking Yopa from obscurity to one of the best known new players in the sector. I can wholeheartedly recommend Anna for anyone looking to launch or grow a brand on a solid foundation.”
- Tomas Vaitulevicius, Digital Director at Yopa
“Anna is one of the most talented marketing & comms professionals I've worked with. She was instrumental in shaping the story for the most viral piece of content our agency ever produced - the Emergency Stop Game, which has received over 411,000 Facebook likes, and 4.7 million views. When you work agency-side, you often find yourself shaking your head at client's suggestions to improve your content - not so with Anna. Quite the opposite. We'd often find ourselves thinking 'Damn! That's a good idea. We should definitely do that.'“
- Mark Johnstone, Founder at Content Hubble
Let’s talk.
Looking to unlock your brand’s potential? Wrestling with a specific brand challenge? I’m here to point you in the right direction.